Intel ruled tech. Now it's in deep trouble
Intel: A Journey from Dominance to Struggle #
In 1996, when former Intel CEO Andy Grove wrote about predicting tech inflection points in his book “Only the Paranoid Survive,” the idea of Intel facing such a threat was theoretical. At that time, Intel stood as the world’s largest producer of computer chips, ingrained in almost every PC, with a vision to drive forward a future where PCs were central to various digital activities.
Intel foresaw the evolution of PCs but missed the rise of mobile computing and the AI boom, two critical technology waves shaping the last decade and a half. This oversight has left Intel, two decades after Grove’s vision, a shadow of its former self. Intel’s stock, peaking over 24 years ago, has plunged dramatically, down 68% from its historical high. Recently, the company announced a 15% staff cut to reduce $10 billion in costs, and it lost its spot in the Dow Jones Industrial Average to Nvidia after a 25-year tenure.
Cracks in Intel’s dominance appeared around 2010, with the launch of Apple’s iPhone, which used ARM’s processors. ARM, previously a smaller market player, quickly became a leader in mobile chipmaking, overtaking Intel. This shift foreshadowed Apple’s eventual transition to ARM-based chips in some PCs, further challenging Intel’s market position. Rivals like AMD captured market share as they adapted to evolving technologies faster than Intel could maintain its Moore’s law timeline.
In 2019, Intel publicly apologized for its difficulties in advancing its chip technologies, leading to product shortages. Intel now holds about 65% of the market share in traditional PCs and 85% in servers. Despite attempts to revive its manufacturing prowess under CEO Pat Gelsinger, Intel has struggled to keep pace with technology shifts like AI, where competitors Nvidia and AMD made significant strides. Intel’s recent AI chip, Gaudi, failed to make a significant impact.
“Nvidia transformation has redefined the industry as the need for massive data processing for AI has shifted demand from CPUs to GPUs,” notes one observer. This rapid shift caught Intel off guard, making “competing against this innovation force incredibly challenging,” according to industry perspectives.
Intel is also trying to diversify by using its foundries to manufacture processors for competitors, part of an initiative to boost American chip manufacturing. Delays and uncertainty over future products and sufficient customer base for foundry operations have concerned investors. While Intel remains crucial for U.S. chipmaking, its struggles ignite speculation about a potential takeover or asset spin-offs.
The possibility of a takeover by a rival like Qualcomm is speculated, although complicated by investment conditions tied to the CHIPS Act. Intel stands to benefit if geopolitical tensions between China and Taiwan disrupt global chip production, potentially increasing reliance on its U.S. facilities.
Intel emphasizes creating a leaner, more agile organization as it seeks to predict the next major technology wave, a task that remains pivotal to its recovery and future success.